Isometric 3D render of a stylish editorial desk with soft blush and burnt-orange tones, warm fashion-magazine atmosphere.

About Elle

The Story
Behind the Style

From Shanghai to London to Hong Kong — a bilingual voice on fashion, beauty, and life.

EST. 2012 · HONG KONG

Who I Am

I'm Elle Lee — a style blogger and columnist based in Hong Kong, born in Shanghai and raised in London.

Welcome to elleiconlee // 时尚煊言, an English and Chinese blog about fashion, beauty, and everything that matters in life. I hope you find something interesting, inspiring, and useful here.

My work spans writing, broadcasting, and speaking. I've contributed columns to a handful of outlets and stepped into the studio and the stage when the story called for it.

Career Highlights

Based in Hong Kong
Background Born in Shanghai · Raised in London
Columnist for Style-tips.com · Onlylady.com · ElleChina.com · Jingdaily.com · Butterboom.com
Broadcasting Guest radio host for Phoenix URadio
Speaking Delivered her first TEDx talk
Blog era 2012 – 2015 under Elle Lee Limited

Fashion meets lifestyle — a bilingual diary kept across three cities, written for anyone who loves a good story with a good outfit.

— Elle Lee

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A blog that traces a path between three cities often becomes more than a style diary; it turns into a living mood board shaped by East and West. Readers return to this corner of the internet for a calm, editorial voice that blends Shanghai roots with London schooling and a Hong Kong present, weaving fashion, beauty, and culture into one cohesive aesthetic. The visual language echoes that balance, pairing warm burnt-orange expanses with soft floral moments, blush accents, and crisp black typography, while diagonal pink dividers add a confident, modern edge to an otherwise airy and personal layout.